Girl Scouts of the USA along with 11 other campaign partners are joining Nickelodeon to engage kids in The Big Green Help campaign. The Big Green Help is Nickelodeon network’s multiplatform pro-social campaign designed to empower kids to participate in earth-friendly and energy saving activities.
Starting January 1, 2009, Nickelodeon will air green-themed messages and promotional spots throughout every single programming break, all day long, as well as introduce a series of original, environmentally-themed online games. The Girl Scouts/iCarly Cafeteria Recycodrama online mini-game has been developed in order to educate kids on how they can make the world a better place by helping their schools go green.
All year long, The Big Green Help will provide information and tools across all of Nickelodeon’s multiple platforms to help explain climate change to kids, and to connect them to ways they can help at home, in school and communities. The centerpiece of The Big Green Help campaign will be the forthcoming, first-of-its-kind global multiplayer online green game for kids, which will provide actionable, measurable steps and information to directly link players to ways they can positively contribute to helping the environment in a variety of ways, on both individual and community levels.
Girl Scouts will also help extend the campaign’s reach through local grassroots activities and programs where kids can fulfill their online virtually volunteered hours throughout the year.
To play the game and help your kids learn how they can be a part of this initiative, visit http://www.biggreenhelp.com/, go to the “Games” section, and click on the iCarly/Girl Scouts icon.
For more information, agong@girlscouts.org.
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